Facebook: The app that does it all

Facebook: The App that does it all



My journey with Facebook began when I was 12 years, I remember it vividly because that was the age I got my very first phone, it was 2017 I had just received my results from SEA and as a reward for my excellent grades I got a cellphone, and as soon as I got it, the first app I downloaded was Facebook, at that time it was the only social I knew because I would always see my mom using it, at first it was just a app for me to watch silly videos, especially those Nigerian short films our parents seemed to love, but I slowly started realising that the app called Facebook had a lot more in store for me.


At first I started exploring the different features, it was tricky to use at first but as I kept using it, it became like muscle memory to operate the app, some of the best features I discovered were, firstly Facebook live, as a member of my church's media department every Sunday we would go live on Facebook, it was one of our means of reaching a wider audience. Secondly was Facebook marketplace, you ever needed something and wasn't sure where you could get it, chances are Facebook marketplace has it, from used cars, to cellphones and PlayStation 5's, even fresh homemade food ready for delivery, you could get anything on Facebook marketplace. And lastly Facebook groups; have you ever wanted to know what jobs are available, there's a Facebook group for that, you want to know what areas T&tec taking power from next week, check a Facebook group, if you even want to know if your partner is loyal, you can surely find a Facebook group talking about that. You can find everything on Facebook.


Now Don't be mistaken, Facebook isn't just an app, to scroll and watch videos, it's also a power house business tool, with billions, not millions, billions of active users daily, Facebook is the perfect tool to set up and run your business.


Here are some Pros and Cons of using Facebook for business

Pros:

Brand Awareness:

Businesses can use Facebook to reach potential customers through, curated posts, whether customer follows their page or not

Increase Website Interactions:

Businesses can use a Facebook page to draw attention to their website, by leaving links to website on posts and pages

Improved Customer Service and Feedback

With the ability to leave comments on posts and direct message the business, businesses can now see in real time what their customers are interested in and directly engage with them to resolve issues and miscommunications. 

Cons:

Negative Feedback:

Because customers can voice their opinions publicly all negative comments can be viewed by all including current and protentional customers which may affect the business in a negative manner.

Time and Resources:

Setting up and managing a Facebook account requires a lot of time and effort, so in order to stay on top of things, you will need a member of staff who has the right skills and experience and enough time to manage the page and create content.


Now to wrap things up, we all can see how useful the Facebook app can be, just one app doing so much, it truly is an app that can do it all, so don't hesitate, looking for a way to get that business out there, look no further because Facebook is the app for you.



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